Grow Online

Newspapers have many advantages in building out their online businesses. Their strong legacy brands and early adoption of the web have positioned them well for growth, especially in a world where search engines deliver more than half of all online traffic. But, many newspapers have not exploited their early advantage in securing a strong, responsive audience. Beyond leveraging a diminishing but committed print audience, newspapers can leverage their editorial integrity and historically strong advertising relationships online. Press2Net.com will propel online growth by:

• Focusing on ‘owning Local’
• Product development and Project Management
• Organic site restructuring for search
• Partnerships, affiliate marketing and linking strategies
• Behavioral targeting
• Aggressive internet selling
• Inventory optimization
• Site design and functionality
• Technology support